Why Email Can Kill Your Business & You…
Sunday, April 6th, 2008
Be honest, how many times a day do you check your e-mail?
I’m preaching today, but honestly, I should listen to my own advice because I am addicted to e-mail. However, I’ve had periods of time (when I travel), where internet is not available and my productivity shoots through the roof.
Here’s how most of us entrepreneurs and CEOs work - we have multiple windows open and one of them is surely our Outlook/Gmail/Hotmail or some other form of e-mail. To make matters worst, we have it set-up to ALERT us when there is a new mail, a small noise that we soon to respond to like little dogs do to a whistle.
E-MAIL KILLS YOUR PRODUCTIVITY…
Period - no question or argument about it. If you’re checking your e-mail more than twice a day (this includes me), you’re not being productive or efficient.
Let me give you an example…
Have you ever noticed how quickly you respond to phone calls? You might be in the middle of an important meeting, but you’ll STILL sneak in a peek to see WHO is calling and you may even actually pick it up! Especially if you’re in the middle of doing something that does not involve another person, you’re 90% likely to get interrupted by the phone and answer it.
Why?
I think it’s because of that sound, we’ve just been trained to answer.
Well, that’s the thing with e-mail now. Most of our computers make a sound or alert us. So, we’ve been trained to respond (like little dogs).
You should not spend all day checking e-mail, do NOT let it interrupt your work time. Bottom-line, think about how many of the emails you respond quickly to - how many of them are actually that urgent?
Here is some advice to DE-e-mailize yourself:
1. Turn OFF all e-mail alerts.
2. Check e-mail only twice - morning and evening.
3. Schedule blocks of time where you actually shut off e-mail completely.
4. Put an auto-reply in your e-mail that tells people your “checking schedule” and give them a phone number to call in case of sheer emergency.
Try putting those into place, one by one (I will try too). I bet you get twice as much done with half of the stress.
By the way, do the same with chat programs (unless you run a virtual company like me, then it’s critical).
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