Can Fast Speed of Service De-Value The Same Service?
Monday, April 7th, 2008
This is a very interesting question that came to my mind recently.
If you’re selling a high-value service and you close the contract…now, in order to want to deliver FAST to the client, you stay up all day and night and get the project done in HALF the time it was expected in.
Quality is great.
Timing was great.
No problems…
Right?
Well, then why is it that the next time the client doesn’t come running with his tail between his legs to give you his business? Hmmm…that’s interesting. What the heck just happened?
This question just came to mind the other night when going to bed - could it be that by delivering something TOO fast you’re under-valuing your work and making the client think that it was “easy” work that he/she got overcharged for?
Something to think about eh? Kind of a bit of a business mind psychology politics…
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