Building A Relationship Before Going For The Sale…
Wednesday, April 16th, 2008
This is what’s on my mind today…
I’ve been evaluating the “sales process” inside my head and thinking about what has worked best in the past. One of the recurring themes I picked out was that any time I have “let things play” out and simply rely on my charm - the sale has happened.
At the same time, when we’ve been in “crunch mode” it always seems that the sales take longer and even if they happen - they feel very pushed and lead to more dissatisfaction for both parties in the end (versus building a strong relationship first).
What led me to this thought was this last weekend. I spoke at a seminar hosted by arguably the largest company in our industry. It was an honor enough to just be invited, however it seems to be turning into much more than that.
I was such a hit at the event that their CEO has already struck multiple follow-up conversations with me including a potential Joint Venture. See, I’ve been wanting to find an “in” with them for over 3 years, but frankly always avoided it because NO ONE in our industry (yes, NO ONE) has had any luck - even names that are much bigger than mine.
Some how, all of a sudden, the tables have turned in the sense that “I” feel as if the sale is coming from the other side (which is a great position to be in). You see what happened here was that I presented my value before anything. I made them realize that there was money in working with me and my company before EVER making them feel like “I was trying to get the best of them…”
The best salesman is always the one that lets the customer feel as if it was their own decision to buy the process, when in reality, he/she held their hand and led them right to the decision. By mistake (not purposely), I think I may have done the same thing here…
All in all, try changing your mindset from “selling” to “relationship building” - show value first, let them see what life could be like with you and/or your product then slightly pull it away. The sale seems to get much easier that way…
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