Comments on: Life Before a Product Launch - Excitement, Adrenaline & Sleepless Nights… http://www.mysteryceo.com/marketing/life-before-a-product-launch-excitement-adrenaline-sleepless-nights/ Learn from a young CEO as he builds his company - What it takes to build a $100 Million Business... Wed, 08 Sep 2010 14:17:38 +0000 http://wordpress.org/?v=2.3.3 By: Zach Katkin http://www.mysteryceo.com/marketing/life-before-a-product-launch-excitement-adrenaline-sleepless-nights/#comment-224 Zach Katkin Sat, 26 Apr 2008 02:00:48 +0000 http://www.mysteryceo.com/marketing/life-before-a-product-launch-excitement-adrenaline-sleepless-nights/#comment-224 Gotta have a deadline. Gotta have a deadline.

]]> By: Mystery CEO http://www.mysteryceo.com/marketing/life-before-a-product-launch-excitement-adrenaline-sleepless-nights/#comment-217 Mystery CEO Mon, 21 Apr 2008 02:22:36 +0000 http://www.mysteryceo.com/marketing/life-before-a-product-launch-excitement-adrenaline-sleepless-nights/#comment-217 Hey Jon, Haha...I think I've given as much information regarding this product launch as I was going to ;) It's funny that you mention, "multiply by three times" - I do a DOUBLE the time. Actually my current technical team finally is REALLY dead on - if anyone holds them back, it's the rest of the company. So, I haven't had to use that math in a while. Mystery CEO Hey Jon,

Haha…I think I’ve given as much information regarding this product launch as I was going to ;)

It’s funny that you mention, “multiply by three times” - I do a DOUBLE the time. Actually my current technical team finally is REALLY dead on - if anyone holds them back, it’s the rest of the company.

So, I haven’t had to use that math in a while.

Mystery CEO

]]> By: Jon http://www.mysteryceo.com/marketing/life-before-a-product-launch-excitement-adrenaline-sleepless-nights/#comment-216 Jon Mon, 21 Apr 2008 01:51:23 +0000 http://www.mysteryceo.com/marketing/life-before-a-product-launch-excitement-adrenaline-sleepless-nights/#comment-216 I have a similar addiction, it's even more gratifying when others pick-up on the idea and it grows exponentially! I think there should be at the minimum a NEW product launch every year with refreshes to "old" products occurring every two quarters or so... otherwise, things start to get moldy. I learned a LONG TIME AGO, unless a client requests it specifically, NEVER give deadlines, especially when something involves custom programming... you are just looking for a headache! Instead, establish easy to meet benchmarks along the way to show progress with plenty of wiggle room. Whatever your team of programmers say, triple the amount of time they "think" it will take and more often then not, you will come roughly on target. I look forward to your blog post showcasing this new product launch ;-) Jon http://woodmarvels.com - Create Unique Memories I have a similar addiction, it’s even more gratifying when others pick-up on the idea and it grows exponentially! I think there should be at the minimum a NEW product launch every year with refreshes to “old” products occurring every two quarters or so… otherwise, things start to get moldy.

I learned a LONG TIME AGO, unless a client requests it specifically, NEVER give deadlines, especially when something involves custom programming… you are just looking for a headache! Instead, establish easy to meet benchmarks along the way to show progress with plenty of wiggle room. Whatever your team of programmers say, triple the amount of time they “think” it will take and more often then not, you will come roughly on target.

I look forward to your blog post showcasing this new product launch ;-)

Jon
http://woodmarvels.com - Create Unique Memories

]]>