Why Email Can Kill Your Business & You…
April 6th, 2008
Be honest, how many times a day do you check your e-mail?
I’m preaching today, but honestly, I should listen to my own advice because I am addicted to e-mail. However, I’ve had periods of time (when I travel), where internet is not available and my productivity shoots through the roof.
Here’s how most of us entrepreneurs and CEOs work - we have multiple windows open and one of them is surely our Outlook/Gmail/Hotmail or some other form of e-mail. To make matters worst, we have it set-up to ALERT us when there is a new mail, a small noise that we soon to respond to like little dogs do to a whistle.
E-MAIL KILLS YOUR PRODUCTIVITY…
Period - no question or argument about it. If you’re checking your e-mail more than twice a day (this includes me), you’re not being productive or efficient.
Let me give you an example…
Have you ever noticed how quickly you respond to phone calls? You might be in the middle of an important meeting, but you’ll STILL sneak in a peek to see WHO is calling and you may even actually pick it up! Especially if you’re in the middle of doing something that does not involve another person, you’re 90% likely to get interrupted by the phone and answer it.
Why?
I think it’s because of that sound, we’ve just been trained to answer.
Well, that’s the thing with e-mail now. Most of our computers make a sound or alert us. So, we’ve been trained to respond (like little dogs).
You should not spend all day checking e-mail, do NOT let it interrupt your work time. Bottom-line, think about how many of the emails you respond quickly to - how many of them are actually that urgent?
Here is some advice to DE-e-mailize yourself:
1. Turn OFF all e-mail alerts.
2. Check e-mail only twice - morning and evening.
3. Schedule blocks of time where you actually shut off e-mail completely.
4. Put an auto-reply in your e-mail that tells people your “checking schedule” and give them a phone number to call in case of sheer emergency.
Try putting those into place, one by one (I will try too). I bet you get twice as much done with half of the stress.
By the way, do the same with chat programs (unless you run a virtual company like me, then it’s critical).
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Tags: business, email, productivity






April 7th, 2008 at 1:11 pm
This is so very true!
April 7th, 2008 at 3:51 pm
Hey Manish,
I know! Isn’t it? I’m still not able to get disciplined enough right now…
Mystery CEO
April 7th, 2008 at 8:32 pm
I disagree somewhat with the email thing, but I TOTALLY agree on chat. On the days when I have a lot of chat going on, I am about 50-60% less productive (now you know!). See, chat is interruptive - you don’t get to choose when to chat, someone else does, and people think you’re either rude or not there if you don’t respond.
Whereas with email, I find it’s really really easy to prioritize and organize my email with filters, so I am only alerted to emails from super important people (like people on my team who are working towards deadlines, or your boss, or your CEO!).
But I’m also in the kind of job where it’s important to deal with a lot of things immediately, as they come up, so deadline work keeps moving forward. Plus I HATE a full inbox, whether it’s paper or digital. Just my personality - boom boom, get it done! It would be too stressful for me to have to answer emails only twice a day, so many deadlines would get held up waiting for an answer from me.
But I can definitely see how how a CEO - especially one who spends a lot of time in meetings - would need to manage email VERY aggressively. Otherwise you’d be chained to your computer all day, and you’d never have a life, let alone time to do what you REALLY need to do to run and grow a really high-value company!
April 8th, 2008 at 12:36 pm
Completely agree. Email can be knocked out pretty quick setting a schedule like you recommend. But, the small interruptions during the day lead to massive losses in productivity (10 minutes to get off track - respond to an email - and get back on track). Multiply that by a few dozen times and you’ve wasted your whole day.
April 8th, 2008 at 12:45 pm
Helen - I definitely think there will be exceptions - in some professions maybe having your e-mail open all the time is necessary.
Zach - great way to mathematically put that concept!
Mystery CEO
April 10th, 2008 at 3:56 pm
[…] I made a post where I talked about how “e-mail” can kill your company and you; at the end of it, I mention “…but Gtalk is vital for virtual […]