Put This Book High On Your List - The Ultimate Question…
April 11th, 2008
Do yourself a favor and read “The Ultimate Question” by Fred Reichfeld IMMEDIATELY. I’m not even all the way through it (not even 1/2 yet) and it’s already completely changing the way I look at company growth, customer care and culture.
This is one of the simplest books I’ve ever read, yet it’s having the most profound effect - the ENTIRE book is around teaching you to ask all your customers ONE question. Your customers’ (collectively) answer to this question will reveal the health of your company and predict the company’s future.
What is the question?
Wouldn’t YOU love to know, you have to read - if I tell you that here, the book won’t pack as much PUNCH.
The book is structured around teaching you how to care for your customer and uses countless examples of major Fortune 500 companies and what they are doing to take their business to the next level.
All the examples I’m reading have my brain running WILD with ideas on what to implement into the next version of our platform…
Popularity: 22% [?]
Tags: The Ultimate Question
April 12th, 2008 at 8:35 pm
Likewise I’ve just finished Good to Great by Jim Collins. I would highly recommend it if you haven’t already checked it out. I will pick up the ultimate question.
April 13th, 2008 at 3:05 am
Zach,
My next read is going to be “Top Grading” - I read a shortened version of it and it was awesome, so now I want to read the entire book - it’s all about how to hire “level A” people…
I’ve heard many great things about Good To Great, funny you should mention it because it’s the next one on my list!
Mystery CEO
June 12th, 2008 at 6:33 pm
Just bought this book yesterday, will spend sometime in the next few weeks reading it